Finding the Gold in your Data: How Analytics can Improve Fundraising
Friday, November 11, 2016 at Petterino's
8:15 - 8:45 a.m. - Registration & Continental Breakfast
8:45 - 10:15 a.m. - Program (will begin promptly at 8:45 am.)
In today’s fundraising environment, organizations are increasingly discussing, evaluating, and using data analytics to improve fundraising effectiveness. Data analyses and predictive modeling can improve strategies in areas ranging from finding major gift prospects and selecting target audiences to receive solicitation letters to evaluating return on investment for events. Fundraising shops with a variety of resources can leverage the power of data. In this presentation, a front-line fundraiser and an analytics professional will describe what fundraising analytics is, give examples of the range of applications, and explain how it drives improved fundraising.
Speakers:
Klara Mueggenburg
Business Systems Analyst
Northwestern University
Klara Mueggenburg is a business systems analyst on the alumni relations and development reporting and analytics team at Northwestern University. She builds predictive models, executes descriptive analytics projects, designs and implements reports, and trains staff members on the business intelligence system. Over the last five years, she has completed dozens of analytics projects including multiple major gift, bequest, and annual giving models, geographic analyses of constituents, event return-on-investment calculations, major gift officer portfolio size analysis, and campaign projections and goal recommendations. Klara holds a master’s degree in higher education administration and policy from Northwestern University and a PhD in physics from the University of Chicago.
Kim Milstein Buckley
Director of Development
Northwestern University
Kim Buckley is Director of Development for Weinberg College of Arts and Sciences at Northwestern University. Working closely with the dean of the College, she leads a team of gift officers who build relationships with alumni, parents, and friends to facilitate support for Weinberg College. Prior to this role, Kim managed the Chicago region for the Northwestern University Leadership Circle, running a volunteer board and growing the region’s base of leadership donors. She also has led the direct marketing efforts of the Annual Giving team for Northwestern University. Kim’s background is in strategic consulting and product marketing, holding prior jobs at Arthur D. Little and Warner Bros. Home Entertainment. Kim received her BS from Northwestern’s School of Education and Social Policy and her MBA from Northwestern’s Kellogg School of Management.
Registration Fee:
Members - $40.00; $55.00 after November 6
Non-members - $55.00
