It’s March! Apra-IL is celebrating Research Pride Month, Women’s History Month, and March Madness. We hope that you join us in the festivities as we test how well everyone addresses prospect research - specific scenarios. An online poll posted on Twitter and LinkedIn pose the questions, and here are the results and a review of the answers. We hope that you can participate, and thank you for engaging with us on all forums, as we learn from each other. 

And the results for the first question are in! The correct answer was real estate.

Philanthropy can be understood as a means of giving and showing generosity, generally displayed monetarily. So, in this case, a family foundation is an asset established to give away money through grants or contributions to nonprofits by a family or in honor of a family member. The act of giving to a community organization shows that you are philanthropic. Real estate (also referred to by some as real property) is actually a wealth indicator, and is a sign of a person’s ability to invest in an asset and gain equity. Therefore, real estate, does not equate to someone’s inclination to want to give and be generous. It is, however, part of the overall analysis of someone’s capacity to give, which includes philanthropic giving and wealth indicators. 

Thank you for participating, and onward to question #2!